It all feels that there is a conspiracy in Google to promote the big name brands and put them at the top of the Google Search results (known as SERPS). I’ve been investigating local branding agencies lately and working through a process to try to work out if Google are unreasonably biased towards their big brand cousins.Sure it’s true that if you search for Coke you’re more than likely to get some results for The Coca Cola Corporation but it’s probably also true that you’re actually looking for those results too so Google’s doing a great job, right?.We re not sure about that. Google is skewing the results towards bigger brands rather than really useful local brands and we think this is wrong.
http://theblogsworth.wordpress.com/2013/03/18/brand-recognition-for-business-without-a-brand/
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