We assessed mobile games and found that the consumers value (1) game quality, (2) gaming experience, (3) ease and quickness of setup, 4 (and) social aspects. To reply to these consumer needs, developers of mobile games can enhance the (1) Audiovisual effects, (2) Customer support, (3) Product information, (4) Product comparison, (5) Trust, and (6) Autonomy of time and place in purchasing procedure. The gamers were categorized into (1) value seekers, (2) significant players, (3) casual gamers
http://realtimeeconomy.net/blogs/show/1/4/88/Mobile_Games_-_Esko_Penttinen
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