Heatmaps of Google Final results Web pages

Where do people look on Google? Are the Ads in the top and right worth the money you re paying for them? This intriguing study by Bournemouth University tracked people s eye movements when surfing the internet, and created these heatmaps to show us where people looked the most. They summarised their findings as: Sponsored Links do get a look-in, and The absolute most focus is on the first organic result

http://corporate-seo.net/heatmap-google-sponsored-links/